Alex Mora is an LA-born, first-gen Mexican-American Creative Director who came up in the wild west era of American Apparel and created the iconic Legalize Gay campaign before “purpose” or representation went mainstream. I went on to shape TOMS’ international voice — to speak authentically to different cultures, long before brands were expected to.

Mid-career, I went back to school. And not just any school — ArtCenter. One of the most rigorous art institutions in the world. I did it while pregnant, postpartum, and secretly pumping during critiques. That’s not just resilience, it’s proof that creativity survives chaos, or at the very least that I know how to spin some mean plates.

Now I’ve got some newly sharpened knives and serving up brands you can feel. Work that’s sensory, rooted in culture, and built for real lives — not just platforms.

Still curious. Still creating. Still spinning plates, but now with sharper tools.