Finalist, One Show Young Ones ‘23

Spotify said, “Get more Gen Z listeners onto Spotify Audiobooks.”

I answered:

“Let’s make it count!”

Bringing ‘if you know you know’ (IYKYK) to life. What if teens could use Spotify’s audiobook platform to access a safe, unbiased, and most importantly, factual audio library for sex education.

In a time where propositions, bans and repeals are doing everything they can to block access to healthcare, gender identity and sex education, IYKYK opens up an entirely unrestricted way for listeners to learn about sex, making Spotify the brand Gen Z can count on.

Role: Creative Director, Copywriter