A 360 Campaign

Client: Judy emergency preparedness kits.

The brief: position Judy for mobile home owners.

Role: Art Director, Designer, Copywriter

Features: OOH Wild and digital posters, JUDY X Waze Partnership featuring Judy Mode (an in-app travel guide highlighting natural disasters that occurred in the landscapes and tips on how to survive them), Gas Station Takeovers with GSTV trivia, branded vending machines dispensing mini Judy kits, the Judy-mobile a pop-up Survival Experience, Safe Travels- the Magazine, and most significantly- The Orange Book for Safe Travels— picking up where the Negro Motorist Green-Book left off, Judy Brings the Orange Book guide for BIPOC and Queer motorists to find community, meetup, fuel up, and rest safely in Judy+ Air BNB vetted safe stays.